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- US Automobile Industry
US Automobile Industry Casebooks | ||||
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CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills. | ||||
US Automobile IndustryPrice: $25 ( INR)
Hardcover edition
ISBN 978-81-314-1642-6
Highlighting the plight of the US carmakers, the book, Case Studies on US Automobile Industry, has assorted some of the finest case studies on the most successful carmakers in the US that were later mired into trouble. The book also discusses the various strategies being implemented by these carmakers to regain their lost market share in the US as well as their search for global status by venturing into new markets.
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